By now, you already know the need to preserve the name you gave for your cleaning business, to practice what you have learned in training for deep cleaning, to use safe products, and to justify your rates (be it hourly or flat). You might be wondering; how can I expand my carpet cleaning business given that all of us believe we’re already good at what we’re doing? The cleaning trend is still fresh and there are lots of entrepreneurs who already took advantage of it. How do you keep your business at the forefront of squeaky cleanliness? Here are four (4) tips to maintain your carpet cleaning service.
Tip 1- Do online marketing
As a startup, you will most likely do most of the cleaning yourself which leaves very little time for you to do marketing activities. Given that situation, one of the best ways to expand your market is to get inbound leads from the internet. Social media is where the potential money is at. 75 percent of today’s consumers use the internet to find a local business such as www.carpetcleanerswindsor.com. In other words, most of the customers who need your services are looking for you online.
You need to establish online presence. All of your posts should match with the brand’s positioning in terms of: company story; business objective; and comparative advantage. They usually do local searches where a set of keywords plus location are typed on a search engine.
Tip 2- Reevaluate your image
Still in the aspect of marketing, business image is one of its most important tools. If you want to be relevant and be still “in the now”, your image should keep up with the changing times and that means, you have to reevaluate your image. Jim Cavanaugh, founder and president of Jani-King International, posted questions on several components. These include:
- Uniform. Are your workers clean and neat, wearing attractive uniforms or at least nice jeans or slacks?
- Printed materials. Are your invoices and statements typed neatly or computerized? Do the documents you produce display professionalism?
- Integrity. Do you operate and behave in such a way that building managers and owners are comfortable trusting you and your employees with unsupervised access to their facility?
- Equipment. Is your equipment clean and in good repair?
- Vehicles. Are your company vehicles clean, running properly and neatly marked with your company name and logo?
Tip 3- Use a Scheduling Software to Manage Appointments
Even with minimal marketing, you could end up with more clients than you can keep track of with a simple calendar. Avoid double-booking yourself by using an online scheduling tool. There is a software that can sync with your personal calendars and let clients book appointments. They can also make payments right from the comfort of their own phones.
Tip 4- Manage profitability
Like every business, you need a reliable, trackable system for quoting and invoicing, managing jobs, allocating labor and materials, collecting payments and paying taxes. You also want to establish an easy, efficient way to communicate with customers, and encourage them to share their satisfaction with their peers.
Once you’re set up with the right equipment and have a reliable book of business, you can expect pretty fair profit margins. To avoid falling into simplistic traps like undercutting yourself, look for a simple mobile application that would help you track relative costs associated with jobs (including chemicals, gas, labor etc.).